ABOUT US

Our Purpose

Our purpose is to nurture people with wholesome, high-quality food while caring for the planet we all call home.

Our Mission.

Our mission is to grow premium, sustainable produce using innovative vertical farming techniques that conserve resources and support local communities.

Our Story

We are focused on caring about the intricate details that make a difference. The specifics of what we eat, what we buy, and how we impact the world around us are all critically important to us. Simply put, the standard for healthy food began to decline alarmingly, as pesticides and subpar agricultural practices became more prevalent and widespread. What we once believed was healthy food, was no longer meeting those standards of wellness.

We want to offer people the same high level of quality that they rightfully deserve but in a manner that is natural and sustainable. Rather than taking a shortcut and resorting to harmful chemicals to artificially enhance the quality of our food, we instead utilize advanced technology that not only delivers the quality, consistency, and exceptional taste we aim for, but is also significantly better for our precious environment.

The details matter immensely, which is precisely why we are passionate in this business. Our goal is to meticulously implement these details so our valued customers can confidently serve and enjoy only the very best.

Our Facility

Our high-yield indoor vertical growing system is designed to provide fresh and nutritious year-round, strawberries, delivered fresh, with mouthwatering flavor.   

Each 28,000 square foot, fully scalable greenhouse facility is adaptable to any strategic location and equipped to produce over 750,000 pounds of strawberries per year to support local food security initiatives and the demands of our communities. 

Meet our Team

A group of passionate individuals who value quality produce that nourish both people and the planet we share. With a deep commitment to sustainability, health, and innovation, we work together to create solutions that promote wellness, empower communities, and protect our environment for future generations.

  • Colin Doylend

    CEO & FOUNDER

    20+ years in corporate development and government relations at BC Hydro, Johnson Controls and Cubic Farms.

  • Michael Young

    Head of Operations & Founder

    25+ years in corporate finance, business development, renewables and carbon offsets projects.

  • Roderick Costain

    Chief Food Science Officer

    25+ years with Agri-Food Canada and the Canadian Food Inspection Agency.

  • Anders Kruus

    CFO

    25+ years in corporate finance, investor relations with the Bank of America, CitiBank and Altera Power.

  • Paul Leitch

    Advisor, Energy and Heat Recovery Systems

    30+ years in energy systems with Johnson Controls and former Director of Sustainability at the University of Toronto.

  • John Montgomery

    Advisor, Health & Community Engagement

    Gold Medalist during the 2010 Winter Olympics Games, Television Host and Ambassador for healthy living and eating.

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